title

Who
We Are

Born in Mumbai, we are a squad of growth leads, creatives, designers, innovators, and data scientists who help unlock rapid growth for IMPATIENT BRANDS!

We were never able to find the right marketing team with the right mix so we created one with one expert at a time. So WHAT'S NEXT? We created an incubator within our old company. The name WHAT'S NEXT was a way to differentiate our work from that of these large scaler projects we had been developing.

Today we are a stand-alone full-service agency with a team of experts across industries and we partner with the best to help brands reach their full potential. We offer our expertise across a variety of ad formats and advertising campaigns which includes content strategy, jingles, films & ads, insights & content marketing, video marketing & production and content amplification.

We have a very flexible approach with our unique digital solutions and technology, we can help you convert audiences, ensure high levels of engagement with unique formats, branding that cuts through the clutter, social media approach and gamification that stimulate better messaging and interactions.

We are a team of experts that offer innovative and smart solutions for platforms, websites and creative advertising across all platforms, devices and screens.

But this is just a really complicated way of us saying: Our job is to make your job easier!

Lailesh Masurkar

A media veratrin with over two decades of experience in brand management, have handled many national and international brands right from the launch with great growth stories, with immense knowledge of various brand case studies world wide has helped many brands take the right path towards success an avid script writer, creative thinker and brand strategist

Aanchal Shrivastava - Singer

A well-known name in the folk and indie music scene. She has worked with Coke Studio Pakistan artists, and is also the sweet voice behind the heart-warming song, Din Shagna Da, for the web series Four More Shots S2.

Prabhat Shetty

Leading photographer, Prabhat Shetty in his 14 years experience have worked with prominent magazines such as Vogue, GQ, Elle, HT Brunch, The Man, Mansworld, etc.

He has also captured in frames campaigns for Brands such as HUL, Kotak, STAR TV, Thumbs Up, Nestle. Fila, Britannia, Airtel, VW and many others

Anand Hola - Film Maker

A filmmaker, journalist, writer, and musician. With over a decade of experience in journalism and is now a video & filmmaker. His first short documentary film 'Against the Flow' - about an 84-old water warrior who has been fixing leaking taps for free for more than a decade won him the Best Short Documentary award at the Megacities Short Docs Competition in Paris! Currently, he selectively writes, directs, shoots & amp. edits - while working on his next documentary film idea.

Aditya Mathur

Aditya has over 17 years of experience in the advertising and media space. He has conceptualized, scripted, animated, directed & produced a large number audio visuals, corporate films, corporate & radio ads.

He has been a freelance voice over artist in the advertising industry and has voiced for over 18 channels. In his career, he has voiced for thousands of corporate films, audio visuals, TV & Radio commercials, documentaries, etc.

He has also, been a Compere & MC for 100+ corporate events, seminars, conventions, product launches etc.